YESSO TEAMS URGED TO INCREASE PROGRAM AWARENESS
The Federal Operation Coordinating Unit of YESSO held a three-day review workshop recently at Uyo, Akwa Ibom State on Wednesday June 20 and Thursday June 21, with the objective of reviewing the assessment based communication report for all State Operation Coordination Unit (SOCU). Participants included: SOCU coordinators, SOCU Communication Officers, PWF Communication/ Media Officers, Communication/Media Officers at Targeted Grant Transfer and NDE Desk Officers.
The Communication Based Assessment Report dates back to 2015 when the Federal Operation Coordinating Unit (FOCU) engaged the service of a consultant which conducted a study in selected states of Cross River, Bauchi, Ekiti and FOCU office.
The Head of Opearations, FOCU, Hajara Sami who stood in for the National Coordinator, Andrew Adejo together with National Communication Officer, FOCU, Alaefule Uche welcomed all the participants to the workshop, enjoining them to pay absolute attention to every detail that would be dished out at the clinic for improved performance. She maintained that aside Osun that has distinguished itself through social media platforms, newsletter etc, no other state has done enough in the area of publicity of YESSO activities which she maintained is unhealthy. Lead Consultant, Prof. E.S Dandaura informed the participants during his presentation that they arrived at a number of findings some of which were;
• Haphazard deployment of Information Communication Technology (ICT) in most State Operation Coordinating Unit (SOCU) offices, and low staff adoption of ICT for official communication.
• Irregular Departmental and Unit level meetings in most SOCU offices where only Management meetings are regular.
• Weak internal communication system currently in place across YESSO offices.
• Poor synergy between FOCU and SOCU.
• Need to improve the capacity of SOCU staff and desk officers at relevant MDAs.
• Lopsided scoring and ranking of communities on the poverty map of respective states.
• Absence of protocol handbook to delineate SOCU-PIU relationship or domesticate the harmonized CBT/SR.
The workshop agreed on the need for each SOCU and S4J Communication Officer to produce an Online Newsletter with the deadline set for the 10th of August, 2018. States were encouraged to create and regularly populate social media platforms. Increasing the awareness level about YESSO activities in each state through advocacy to media houses, state government organs, traditional institutions, courtesy calls, discussion programmes, goodwill messages, articles, town hall meetings, jingles in local languages was also agreed upon at the clinic. The workshop stressed the following:
• need for Communication Officers to update their key contact list which should be ready in the next two weeks.
• Production of Documentary (between 10, 15 or 30 minutes) which must be very captivating.
• Organization of Dinner and Luncheon through which relevant stakeholders can be invited and engaged for optimal relevance.